Acura is the luxury and performance division of Japanese automaker Honda. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It was introduced to Hong Kong in 1991 (lasting until 2009), Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia), Kuwait in 2015, and was also sold in Ukraine (until 2018). Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the financial crisis of 2007–2008.
Acura is the first Japanese automotive luxury brand. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US, outselling established brands such as BMW and Mercedes-Benz. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
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